Leeco- Fencing & Decking Products Provider in Ireland
How we implemented strategic improvements that allowed Leeco to maintain seamless functionality and elevate user experience. Our proactive partnership has positioned Leeco to continue thriving in the competitive fencing and decking market, ensuring they remain a trusted choice for customers in Ireland.
The Business Needs
Identifying the key challenges facing Leeco in DevOps, WordPress management, and SEO to unlock their full potential.
Leeco encountered ongoing challenges with its IT operations, specifically in DevOps maintenance, WordPress management, and Search Engine Optimization (SEO). These needs limited their ability to maintain a smooth user experience and hindered their online visibility in a competitive marketplace. As their offshore IT partner, we provided comprehensive support for their technology infrastructure.
To align with their growth objectives, Leeco outlined specific requirements for our partnership. The new scope of work includes:
- Backend Improvisation: Enhancing their backend systems to improve performance, security, and scalability, ensuring a robust platform capable of handling increased traffic and transactions.
- Revamping the Signup and Login Page: Redesigning these essential access points to create a more user-friendly experience, aiming to streamline registration and login processes while boosting conversion rates.
About Our Client: Leeco is Dublin’s premier composite decking company, dedicated to transforming outdoor living spaces with a focus on exceptional craftsmanship and sustainability. Committed to delivering client-focused service, Leeco combines expertise and passion to create captivating, durable, and eco-friendly environments. Their mission is to provide customers with outdoor havens that can be cherished for years, making them a trusted choice for those looking to enhance their outdoor experiences.
Our Approach
Our structured approach is to craft tailored solutions that drive success for our clients.
At AddWeb, we adopt a structured and collaborative approach to address Leeco’s IT needs. Our process begins with brainstorming sessions involving key stakeholders from our team and Leeco. This collaborative dialogue helps us identify challenges and explore innovative solutions tailored to their requirements.
Once we comprehensively understand Leeco’s goals, we align our team with their objectives to ensure everyone works toward a unified strategy. This alignment fosters effective communication and leverages our combined expertise for optimal results.
Following this, we plan meticulously to develop actionable strategies that address Leeco’s needs. By prioritizing clarity and collaboration throughout this process, we ensure that our solutions are well-informed and aligned with their business goals, ultimately supporting their long-term success.
The Solution
How we transform client challenges into effective solutions.
As Leeco’s offshore development partner, we address Leeco’s diverse IT needs; we implemented a comprehensive suite of solutions across three key areas: WordPress maintenance, DevOps support, and SEO/SEM strategies.
WordPress Maintenance
We established a robust WordPress maintenance process to ensure optimal performance and security for Leeco’s WordPress site. This included scheduled core and plugin updates and thorough regression testing to verify that each update functioned correctly without disrupting existing features. Additionally, we conducted slow query reviews and database optimization to enhance site speed and efficiency. To protect sensitive data, we implemented data encryption at rest, while an application crash reporting setup allowed us to identify and resolve any issues that arose swiftly.
DevOps Support
Our DevOps engineers provide continuous monitoring and management for Leeco’s IT infrastructure. We monitored scheduled backups to ensure data integrity and implemented website uptime and SSL certificate monitoring to maintain security and accessibility. Regular checks of Cloudflare logs and detailed log monitoring—including Syslog, SSH, web server, PHP, and MySQL—enabled us to address potential issues and optimize system performance quickly.
SEO and SEM Strategies
To boost Leeco’s online visibility, we developed a comprehensive SEO and SEM strategy. Our efforts included ongoing Google Ads maintenance, keyword optimization, and extensive website audits. We conducted competitor research, backlink analysis, and technical assessments, ensuring that every aspect of their online presence was optimized for search engines. Our optimization strategies covered meta tags, content structure, internal links, headings, images, and URLs. We also focused on technical SEO, content marketing, local optimization, and link building, all backed by practical tools set up to track progress.
One notable challenge the client faced was issues with the Breakdance theme. We successfully resolved these by upgrading to the premium version of the page builder, ensuring seamless functionality and an enhanced user experience. Through these tailored solutions, we empowered Leeco to overcome its IT challenges, streamline its operations, and enhance its online presence in a competitive market.
Screenshots
A glimpse of our enhanced WordPress website.
Clients Speak-Stories from our Clients
Explore the impact of our services on our clients’ businesses, shared in their own words.
Final Outcome
How our tailored solutions transformed Leeco’s operations, enhanced performance, and boosted online visibility for sustainable success.
As a result of our comprehensive partnership, Leeco experienced significant improvements across multiple facets of its IT operations. The enhanced WordPress maintenance led to a more stable and secure website, providing users with a seamless browsing experience. Optimized backend systems and faster load times increased customer satisfaction, leading to higher conversion rates.
Our proactive DevOps support ensured their infrastructure remained robust and reliable, minimizing downtime and allowing Leeco to focus on their core business activities without disruption. The continuous monitoring and timely updates fostered confidence in their online operations.
Regarding online visibility, Leeco benefited from targeted SEO and SEM strategies, which improved search rankings and increased organic traffic. This enhanced visibility translated into greater brand awareness and engagement in a competitive marketplace.
Overall, Leeco’s partnership with AddWeb not only addressed their immediate IT needs but also positioned them for sustainable growth and success in the long term.
