A digital experience platform (DXP) is a software solution that combines various technologies and tools to create a centralized environment for managing digital experiences. This platform provides a single point of control and coordination for all the elements that make up a digital experience, including content, applications, personalization, and analytics.
Digital experience platforms and web experience management systems have become increasingly popular in recent years as businesses seek to provide their customers with a more holistic and integrated online experience. A DXP can help businesses achieve this goal by uniting disparate systems and data sources, providing a comprehensive view of the customer journey, and delivering real-time personalized and targeted content.
This blog post will explore everything you need to know about digital experience platforms, including how they work, their key features, and the benefits they can offer businesses and customers alike.
What is a Digital Experience Platform?
A digital experience platform helps companies create, manage, and optimize digital customer experiences. It is software that allows businesses to design, personalize, and deliver digital content and experiences across multiple channels.
A digital experience platform provides a centralized way to manage customer data, content, and applications. It enables businesses to create engaging and personalized customer experiences.
Examples of Digital Experience Platforms
There are many different types of digital experience platforms available today. Here are some of the most popular ones that genuinely bring digital transformation for businesses.
Adobe
Adobe Experience Manager is a cloud-based platform that helps businesses create, manage, and deliver personalized digital customer experiences. It includes tools for content management, marketing, commerce, and analytics.
Sitecore
Sitecore is a web content management system that helps businesses deliver personalized digital experiences across multiple channels. It includes tools for managing content, campaigns, ecommerce, and analytics.
Oracle
Oracle Commerce Cloud is a cloud-based platform that helps businesses build engaging online stores. It includes tools for catalog management, order management, pricing and promotions, shipping and fulfillment, and customer service.
SAP
SAP Hybris Commerce is a cloud-based platform that helps businesses build omnichannel customer experiences. It includes tools for order management, product information management, customer service, marketing, and analytics.
Salesforce
Salesforce Commerce Cloud is a cloud-based platform that helps businesses build engaging online stores. It includes tools for order management, product information management, customer service, marketing, analytics, and community management, etc.
Related Article: Discover the UI/UX Design Process Needed to Achieve a Memorable User Experience
Benefits of Using a Digital Experience Platform
As technology has become an integral part of business operations and customer experiences, no brand can stay away for a long time from utilizing it. Recently digital experience platforms have become an essential aspect of users’ digital journey with businesses. However, not many businesses are not taking advantage of the same yet.
The primary reason for this reluctance is that most businesses do not fully explore the value a DXP can add to businesses.
But once you start exploring this, you will understand that digital experience platforms offer several benefits for businesses, such as the opportunity to:
Create a better user experience
DXPs can help you design and deliver personalized experiences to your customers across all channels, including your website, mobile app, and social media.
Increase customer engagement
You can keep customers engaged with your brand by providing relevant and targeted content and encouraging them to return for more.
Boost conversions and sales
You can boost your online conversion rates and sales by making it easy for customers to find what they’re looking for on your site and purchase items quickly and easily.
Improve efficiency and save time
A DXP can automate many tasks in managing your websites, such as content updates, security patches, and performance monitoring. This frees your team to focus on other tasks, such as creating new content or marketing campaigns.
Reduce operational costs
As a DXP centralizes all of your digital assets in one place, it can help you reduce duplication of effort and save on hosting and development costs.
Related Article: 10 Things You Need To Know Before Starting As a Drupal Web Developer
Components of Digital Experience Platforms
When you’re looking for a digital experience platform, there are a few key features you should look for:
Content and assets
The main job of a DXP is to manage the content and manage it well. Hence, it must have extensive CMS capabilities and allied assets to enable everything related to producing, managing, and maintaining content on multiple channels, such as websites, blogs, and mobile. As content management and marketing become more critical with each passing day, having an intuitive and powerful CMS is necessary to manage assets, such as images, videos, audio files, gifs, etc.
Analytics and CRM
There needs to be analytics when you publish content and manage it well. Intelligent and strategic content delivery must be followed up with a thoughtful analysis of varying user behavior. It is not enough to have exciting and well-curated content. A business must also be able to optimize the content for more excellent user experience and engagement. Having the opportunity to analyze what content works and what does not constantly is essential to create unique digital experiences for users across multiple platforms and channels.
Automation and personalization
One element that makes a DXP crucial for a business is the degree of automation it brings to the table. This gives content marketers more insights and knowledge about the content and how it can be personalized on different channels for optimum user engagement. The ability to craft digital experiences for users on any platform is a massive advantage of having a DXP.
Commerce
For businesses that work in the ecommerce spectrum, having a DXP is a boon in more ways than one. In addition to helping them easily optimize their content and digital assets across platforms, a DXP can also ease their transactions. It would also help them set up stores, manage payments, and integrate payment gateways.
Innovation and experimentation
Innovation and experimentation are significant challenges for most businesses, especially when it comes to content management. However, with a DXP, it becomes easier to test out content to know what works for the business on different platforms. This pro-innovation and experimentation nature of a DXP can help businesses chart new pathways to use content to engage with their customers on multiple channels.
The ability for easier integration
Your digital experience platform should play nice with other systems in your tech stack, like your CRM or ecommerce platform. Having an API to do that can make the process more streamlined and more accessible to ensure better content delivery, creation, and optimization. In today’s technology-driven world, no platform can stay isolated from others. Hence, consider this element when looking for a DXP for your business.
Tips to Choose The Right Digital Experience Platform
Digital experience platforms (DXP) provide the foundation for creating and managing digital experiences at scale. They are built on a microservices architecture and provide a unified platform for content, commerce, and customer data.
When choosing a digital experience platform for your business, it is essential to consider your specific needs and requirements. The right platform will enable you to create engaging and personalized customer experiences across all channels.
Here are some factors to consider when choosing a digital experience platform:
Your company’s size and growth plans
A small company with plans to multiply will need a platform that can scale quickly. On the other hand, a big company with enough customer base and brand recognition will need a platform to help the brand leverage its unique positioning in the market.
The type of experiences you want to create
Businesses that aim to create highly personalized experiences will need a platform that provides powerful personalization capabilities. The same will also depend on the digital journey your customers will go through in relation to your brand.
The channels you want to support
You will need a platform to create and manage experiences across all channels, including web, mobile, social, and in-store. An equally impressive user experience across multiple channels will help your customers stay loyal to your brand.
Your budget
There are many DXPs on the market with varying price points. Choosing one that fits your budget while still providing the features and functionality you need is essential. The best way to start is with a platform that meets your requirements now and in the immediate future. Scaling up can come later.
Conclusion
Digital experience platforms (DXP) are becoming increasingly popular as businesses strive to provide customers with the best online experience. As a software platform that combines all the technologies and tools needed to create, manage, and deliver digital experiences, no business can ignore its positive impact on user experience and business growth.
By using a DXP, businesses can more easily create and manage consistent, personalized, and engaging digital experiences for their customers across all channels.
When considering implementing a DXP for your business, finding the right vendor to help you create the most immersive and transformative digital experience platform is crucial.
As a leading drupal development company & a certified Acquia partner, AddWeb Solution can be the right choice to help you with that, thanks to our experience and expertise in the field.
