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business owners should build Mobile Apps?

Ashish Jain

Ashish Jain

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Are you confused about building a mobile application for your eCommerce store? eCommerce brands that build mobile apps enjoy higher sales than the ones that rely on websites. According to Statista, mobile eCommerce is expected to reach upto $3.5 trillion. As consumers spend more than 85% of their time on their mobile devices browsing different apps, eCommerce business owners can expect higher conversion rates with mobile apps.

Statista

Top 5 Reasons to develop a mobile app for your eCommerce store

With the growing competition in the eCommerce industry, business owners look for innovative methods to expand their business. Mobile eCommerce apps offer a chance to run your business in a convenient way.

 
1. Users prefer mobile apps

Look at your own habits. What do you do when you need to buy something online? Do you go to a browser and type the URL of an eCommerce website or do you go to the app directly and make a purchase? No matter how engaging the website may be, users prefer to shop from mobile apps instead of websites as they offer a more optimized user experience.

 

2. Better user experience

Even if you have a responsive website, the users have to sign in to make a purchase online. If you build a mobile app, users need to sign in just once when they download the app. As the users don’t need to sign in every time they want to make a purchase, mobile apps result in higher customer satisfaction. Since shoppers don’t have to switch between different tabs when using mobile applications, it enhances the shopping experience.

 

Related Reading - Discover how to boost online sales with WooCommerce Mobile App Builder.

 

3. Seamless checkout with multiple payment options

Shopping cart abandonment is one of the major issues faced by retail business owners. If the customers find the checkout process to be cumbersome, they are likely to leave your site without completing their shopping. As mobile apps reduce the friction from the checkout process by making it interactive, eCommerce mobile app owners can expect a higher conversion rate. Using features such as fingerprint scanning, mobile wallets, and facial recognition can help you increase your sales online.

 

4. Improved engagement

Mobile apps offer a highly personalized shopping experience to the customers. Brands can engage their users, and provide a personalized experience to customers based on their browser history, purchase history or shopping trends. Apps provide a better navigation experience to the users and also store transaction history, shipping address, and card details, it becomes easier for the customers to buy products from mobile apps.

 

5. Higher conversion rates

Let’s talk about the numbers. Having an eCommerce mobile app boosts your conversion rates as they translate to better brand exposure. Mobile applications drive higher conversion rates as they provide a stronger connection between users and brands. Being more flexible than websites, eCommerce mobile applications help business owners get more sales and higher profits. Using push notifications via mobile apps can help to increase sales and revenues. Sending push notifications can help brands deliver essential information to the customers, and prompt them to take actions.

How to build an eCommerce Mobile App?

Now that you’re aware of the benefits of an eCommerce mobile app, you should think of the best ways to develop your app. Custom mobile app development by expert professionals can help you create the right solution to help you achieve your business goals. Here are effective steps to build an engaging eCommerce mobile app:

 

Strategy

First of all, you need to plan a strategy for building your eCommerce mobile app. Determine your goals, target audience, and unique ideas to plan the features required in your app. Talk to a few mobile app developers and discuss your ideas to build a future-ready app.

 

Competitor research

You should conduct competitor research to analyze the best practices followed by your competitors. This doesn’t mean that you copy their ideas, but you can get ideas and think of unique ways to create a mobile app that delivers a positive shopping experience.

 

Also Read - Why should eCommerce businesses invest in Progressive Web Apps (PWA) in 2020?

 

Choose visual elements

Creating the best UI/UX design for your mobile app is important. Select the right fonts, colors, design elements, and graphics to build an app that generates profits. Your app should have an appealing layout design to ensure a positive user experience, resulting in greater customer loyalty.

 

Development

It is essential to develop an app with the latest technologies. Whether you want to build a native app or a cross platform mobile application, hire the best team to help you transform your dreams into a reality. WooCommerce development can help you build iOS and Android app quickly without breaking your bank account. AddWeb Shop is a comprehensive WooCommerce React native app that helps you go to market in less than 2 weeks.

 

Marketing

Once your app is launched, you would have to focus on marketing strategies to reach the targeted users and increase sales. It can be a good idea to use email marketing, social media marketing, paid ads, and other marketing automation tools to get more downloads of your mobile app.

 
To Sum Up

eCommerce mobile apps are worth investing for businesses of all the sizes. Improve your brand value and online reputation with mobile applications to trigger more sales. Mobile commerce apps are the future of online shopping and this is the right time to build an app for your business to enjoy the maximum benefits.