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Needed to Achieve a Memorable User Experience

Saurabh Dhariwal

Saurabh Dhariwal

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User experience is the value that every site owner provides to users visiting a website for the product or services of their choice. Developing an amazing user experience that matches the level of customer satisfaction is not something that can be achieved easily. The UX design process is something that varies from company to company. In our field, it is not surprising if the UI/UX design process we follow is different from any other agency – everyone might have their methods.

 

From our experience, we are convinced that a great user experience is not just about highlighting or promoting your product, instead, it is more about developing and growing customer’s confidence in you. And having an established UI/UX design process can help you save time, money, and energy dealing with the headache of poor usability and accessibility.

 

When we start any design project, the UI/UX design process begins by understanding the business objectives and how best you can serve your target audience. By understanding the psychology of a user and applying the best UX practices, it is possible to bring out a positive and engaging user experience. But what does the UX process look like? Here’s how we do it at AddWeb Solution.

Diving into UI/UX design process

Designing an excellent user experience is an iterative process followed by the UI/UX design company to improve and polish your website design for betterment. In this entire process, you go through different stages multiple times while evaluating your design at each level to ensure you deliver a WOW experience to your users.

 

However, it is important to note that the UI/UX design process also depends on the type of product or services you’re offering through your website. Different websites require different approaches, for example, UI/UX design Services Companies may choose different approaches while designing the user experience for a dating website and a corporate website.

 

In general, most of the UI/UX development services providers or UX designers are familiar with the concept of design thinking for the UI/UX design process. This process involves five different phases: Research, Empathize, Create, Test, and Develop. Most of today’s UI/UX design and development services revolve around this process only.

 

UI UX design process at AddWeb

 

Also Read: The Most Common Website Redesign Blunders You Should Avoid

 

Below is detailed information about the stage, stakeholders involved, and activities being done.

Research

Design is meant to solve the problem and to solve any problem it is important to understand it. Research is the most basic step towards a great user experience design. It is important for the UI/UX design company or designer to do research work to explore the possibilities. During this stage, most of the designers try to figure out similar cases, successful implementations, and people's opinions with the help of interviews or surveys.

 

During this phase, the designers often design various personas to clearly represent their target audience segment. Formulating user scenarios is the next thing done in this phase. It helps designers understand how to design a product that fulfills user needs. Without identifying the group of audiences, it is not possible to design a user experience.

 

  • Stakeholders – Design Team
  • Outcomes –Using the study of competitors, analysis of UI/UX design trends, and design principles, the design team comes up with a bunch of ideas to start the user experience design.

Empathize

This stage involves the UI definition of a website feature. The design team carries out this activity based on the past two stages. It involves creating sketches and wireframes to share their ideas with stakeholders. It is an iterative process and involves testing and evaluation of wireframes. The design team usually builds mockups and shares them with stakeholders to receive their feedback on them.

 

  • Stakeholders – Design Team, Technical Team, Product Managers
  • Outcomes – At the end of this stage, the design team will have sketches, wireframes, and user flows in hand.

 

Also Read: Component-based UI Development – What Makes It Right Choice for Website Development?

 

Empathizing brings a lot of benefits for the designers designing the user experience. Since it involves product owners, stakeholders, technical and non-technical specialists, and designers, you can align a team that is having a shared understanding of the users. It helps designers think beyond their expectations and discover weaknesses in their research. Moreover, it is possible to understand that clients or users may have different point-of-view and help designers understand the needs of the users in a far better way.

Design/Create

Once the layout and flow of the user interface are finalized, the next step is to work on the final design. In this phase, the designers transform initial mockups and wireframes into images with the theme and proper styling compatible with a product. The design team designs various icons, images, and other elements to display on the screens. Also, they schedule design review sessions with the stakeholders to get their input.

 

  • Stakeholders – Design Team, Technical Team, Product Managers, Business Partners
  • Outcomes – The outcome of this stage will be the final design of images, colors, themes, styles, and icons.

Testing

Once the design is over and reviewed by the stakeholders, it is time to evaluate the design to check how it responds. In this stage, designers use various tools like Invision and Figma to test the design without any coding efforts.

 

  • Stakeholders – Design Team, Product Manager
  • Outcomes – At the end of this stage, the designers will be able to go through the flow and feel the user experience. It is possible to alter certain UI flows to make them more engaging and usable.

Develop

Once the design is approved and finalized, the technical team starts working on the actual implementation and development of the user experience. The back-end team of UI/UX Design Company builds functionality and connects user interfaces.

 

  • Stakeholders – Design Team, Development Team
  • Outcomes – The outcome of this stage will be a fully functional UI developed.

 

After the last phase/stage, the UI/UX design process will iterate itself, and depending on the changes involved, different stages may be repeated by the design team. Want to know how UI/UX development services can help you design user experience for your product or services? Get in touch with us now!