McCormick – Powering Online Reach With WordPress

We built McCormick to expand the client’s digital reach for rubber flooring. The dark-themed design ensures easy navigation. Developed on WordPress 6.6.2 and hosted on WeWP, it offers a user-friendly experience for gyms and flooring buyers.

The Business Needs

Understanding the Needs of McCormick

McCormick needed an informational website to consolidate its rubber flooring products online. The goal was to create an appealing, easy-to-navigate platform with a dark, clean design reflecting the brand’s identity.

The site required well-organized sections for services, products, suppliers, and company details, ensuring gyms and floor buyers could quickly access essential information. An FAQ section was also included for common queries.

Built on WordPress for easy updates and scalability, the website was optimized for smooth performance, mobile-friendliness, and user convenience. Balancing aesthetics with functionality delivers a professional and engaging online presence.

About Our Client: McCormick is a leading provider of rubber flooring solutions for gyms, commercial spaces, and specialized industries. Dedicated to quality and innovation, the company sought to enhance its online visibility with an engaging platform that showcases its expertise and product offerings while ensuring seamless customer engagement.

Our Approach

Building a seamless digital presence for rubber flooring solutions.

To maximize the client’s online presence, we crafted and constructed a WordPress site that reflects their branding. Firstly, we had to build an overall dark-colored UI following the client’s logo so they have a stylish and unified appearance. Our UI/UX team formulated the ideas based on Figma into an effortless and interactive user experience.

The development phase aimed to integrate design and a well-planned navigation system, including essential pages like Home, About Us, Our Products, Services, and Contact Us. We ensured responsiveness, accessibility, and optimized performance to provide a smooth user experience across devices so potential buyers could quickly get relevant information.

Using WordPress 6.6.2 hosted by WeWP, our developers simplified the development process. Following industry best practices, we created an informative site that effectively promotes the client’s services and products. The outcome is a very functional, attractive site that enables McCormick to engage gyms, flooring buyers, and commercial clients looking for hard-wearing solutions.

Team Members

Man Days

Client Calls

New Features Added

The Solution

A dark-themed and user-friendly website for rubber flooring.

We created and implemented a dark-themed, modern WordPress website to promote the client’s online presence and effectively display their products. Our primary deliverables were:

Custom WordPress Website Development

We developed a fully responsive and scalable WordPress 6.6.2 site with seamless navigation and an effortless user experience.

Dark-Themed UI Design

Following the logo and the brand’s visual appeal, we created a compelling dark-hued layout with a sleek, premium appearance.

Structured & Informative Layout

We built pages such as Home, About Us, Our Services, Our Products, Our Suppliers, Our Partners, Our Mission, Who We Are, FAQs, and Contact Us to convey exhaustive product and firm information.

Intuitive Navigation & User Experience

An organized main menu, header, and footer were created to improve usability and accessibility.

Optimized for Performance & Scalability

The site was optimized for performance and scalability, providing a fast and responsive browsing experience for the target users, such as gyms and flooring buyers.

The solution allows McCormick to effectively showcase its rubber flooring offerings, increase its online presence, and connect with potential buyers through an engaging and informative website.

Features

The WordPress site offers:

Content Management Simplicity

Integrated an intuitive backend, allowing the client to update product details and business information effortlessly.

Industry-Specific Targeting

Structured the website to cater to gyms and flooring purchasers, driving relevant traffic and potential leads.

Robust Content Presentation

Designed an engaging and informative layout to effectively showcase rubber flooring products to target audiences, including gyms and purchasers.

Comprehensive Information Architecture

Featured dedicated pages for different business areas, like suppliers, partners, and company mission, to increase digital reach and brand narration.

Security-First Approach

Integrated security best practices to safeguard user data and prevent vulnerabilities, ensuring a safe browsing experience.

Lead Generation Readiness

Included strategically placed contact forms and CTA buttons to drive inquiries and conversions for rubber flooring solutions.

Screenshots

Demonstrating the digital transformation of McCormick.

Clients Speak-Stories from our Clients

Witness what our clients have to say

Bill McCormick, Founder

“ Collaborating with AddWeb Solution was a turning point in our digital journey. We required an informative, well-organized website to display our rubber flooring products, and they exceeded our expectations. Their team designed a dark-colored design with a visually appealing theme that perfectly aligns with our brand and is easy for potential customers to navigate. Each process step—from UI/UX design to WordPress development—was approached with diligence, expertise, and an in-depth understanding of our requirements. The outcome is not merely a website; it’s an effective platform that intensifies our market visibility. AddWeb Solution’s skill and dedication facilitated this process effortlessly, and I couldn’t be more pleased with the outcome! ”

Final Outcome

The McCormick website created a contemporary, information-rich platform for the rubber flooring market. Developed with a sharp, dark design theme coordinated with the brand’s logo, the site provides an expert and captivating user experience.

Developed on WordPress 6.6.2 and hosted by WeWP, the site facilitates easy navigation between key pages, such as Home, Our Products, Services, and Contact Us. The organized menu lets users access critical information easily, improving online reach among gyms and floor buyers.

Additionally, the website is designed for effortless content management. Users can update images and text independently, without technical expertise or dependencies, ensuring long-term flexibility and independence.

The responsive website, made from Figma prototypes, ensures smooth browsing across different devices. The project successfully enhances McCormick’s online presence and strengthens its reputation in the competitive rubber flooring industry.