Shauli Zacks of Safety Detectives met with Miral Garala, Digital Marketing Specialist of AddWeb Solution & discussed cybersecurity challenges in mobile and web development, the added benefit of blockchain, the effect AI will have on digital marketing, and more.
Safety Detectives: Hi Miral, Can you tell me a little about your background and how you got started in digital marketing?
Miral Garala: I have a Bachelor’s degree in Technology and a Master’s degree in Marketing, and I started my career with digital marketing after gaining skills and experience in areas such as SEO, social media advertising, and email marketing; I worked in a digital marketing role at a mid-sized company where I managed various digital marketing campaigns across multiple channels, including social media, PPC advertising, and email marketing. I’ve since worked for several other companies, both as an in-house digital marketing specialist and as a consultant, helping businesses of all sizes to increase their online presence and generate leads through digital channels. Overall, I’ve found digital marketing to be a dynamic and exciting field that requires a mix of creativity, analytical thinking, and technical skills.
Safety Detectives: Can you tell me about AddWeb Solutions? What are its specialties, main services, and ideal customer?
Miral Garala: AddWeb Solution is a leading IT development, consulting, and outsourcing company that provides various services to help businesses succeed in the digital world. Our specialties include web development, mobile app development, blockchain development, eCommerce development, and digital marketing services. In terms of our main services, we offer web development services that cover everything from front-end development to back-end programming, database management, and server hosting solutions tailored to a business’s specific needs.
At AddWeb Solutions, we serve diverse clients, including small and mid-sized businesses, startups, and entrepreneurs seeking to establish or improve their digital presence. We work with clients from various industries, such as healthcare, education, e-commerce, finance, etc. We are not limited to serving any particular industry or client type.
Safety Detectives: What are some of the biggest cybersecurity challenges when developing mobile and web apps?
Miral Garala: Several cybersecurity challenges arise when developing mobile and web apps. Here are some of the biggest ones:
- Data Privacy
- Malware and hacking
- User Authentication and Authorization
- Device Security
- Third-party Integration
Safety Detectives: I see that AddWeb Solutions offers blockchain development. Can you explain what the added benefit of blockchain is over traditional methods?
Miral Garala: Blockchain technology offers several benefits over traditional methods, especially regarding security, transparency, and trust. Here are some of the key benefits of blockchain:
- Decentralization
- Transparency
- Efficiency
- Trust
- Security
Safety Detectives: How has the digital marketing field changed with the sudden boom in AI, and how do you see the field evolving in the coming years?
Miral Garala: The boom in AI has led to significant changes in digital marketing. AI has enabled personalization at scale, automation of routine tasks, predictive analytics, chatbots, and better SEO. In the coming years, we can expect even more personalized and engaging AI experiences, including natural language processing and image recognition, and expanded use of predictive analytics, chatbots, and content optimization.
Safety Detectives: Do you have tips for small business owners to increase their reach through social media?
Miral Garala: Small business owners can increase their reach on social media by defining their target audience, being consistent, engaging with followers, using visual content, leveraging user-generated content, using paid advertising, and monitoring metrics to adjust their strategy.
Originally Published at Safety Detectives
